Create Value.  Build Trust.  Deliver Results.  It is times like the current COVID-19 situation where we are recommitting ourselves to our purpose so we can continue to meet your genetic, [...]

You might be wondering what the different sire designations mean, and how they fit into the life cycle of an Alta bull. So let's break them down… Alta ADVANTAGE Most sires begin their journey [...]

Everyone knows that the journey to 4-EVENT COW status starts at freshening. Or does it? Think about your maternity pen. In there, you have the new dam and her female calf. The cow just started [...]